1.Question: Which of the following search engines or directories
provides the directory search results for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Ans:B
2.Question: Which of the following statements regarding website content are correct?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Ans:B
2.Question: Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google
recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google
views the page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the
material as duplicate
d. Placeholders for pages which do not have content are never
viewed as duplicate content by Google
Ana:c
3.Question: What is Keyword Density?
a.The number of times the keyword is used / (DIVIDED BY) the total
word count on page - (MINUS)the total words in HTML on the page
b.The number of times the keyword is used X (MULTIPLIED BY) the
total word count on page
c.The number of times the keyword is used in the page description
d.The number of times the keyword is used in the page title
e.The number of times the keyword is used / (DIVIDED BY) the total
word count on the page
Ans: D
4.Question: Which of the following statements about the Google
Sitemap are correct:
a.Repeated submission of the Sitemap to Google could be penalized
b.It is possible to create and submit specialized Sitemaps to
Google for Video and Mobile content
c.The Sitemap acceptable to Google follows an XML format
Ans: A
5.Question: Are RSS/Atom feeds returned in Google's search
results?
a.Yes
b.No
Ans: B
6.Question: What does the term Keyword Prominence refer to?
a.It refers to the fact that the importance of choosing high
traffic keywords leads to the best return on investment
b.It refers to the importance attached to getting the right
keyword density
c.It refers to the fact that the keywords placed in important
parts of a webpage are given priority by the search engines
d.It refers to the fact that the keywords in bold font are given
priority by the search engines
Ans: C
7.Question: Which of the following factors does Google take into
account while assessing whether or not a website is an authority website?
a.The frequency with which the content of the website is updated
b.The number of web pages containing relevant information on the
main theme of the website
c.The number of in-bound natural links related to the website's
theme (or keywords)
d.None of the above
Ans: A,B,C
8.Question: What is Anchor Text?
a.It is the main body of text on a particular web page
b.It is the text within the left or top panel of a web page
c.It is the visible text that is hyper linked to another page
d.It is the most prominent text on the page that the search
engines use to assign a title to the page
Ans: C
9.Question: If you search for the term "iq test" in the
Word Tracker keyword suggestion tool, will it return the number of independent
searches for the term "iq"?
a.Yes
b.No
Ans:B
10.Question: What is the illegal act of copying of a page by unauthorized
parties in order to filter off traffic to another site called?
a.Trafficjacking
b.Visitorjacking
c.Viewjacking
d.Pagejacking
Ans: D
11.Question: Do search engines such as Google detect unnatural
linking patterns by checking the Class C IP address of the page where the link
to the website originates?
a.Yes
b.No
Ans: A
12.Question: What term is commonly used to describe the shuffling
of positions in search engine results in between major updates?
a.Waves
b.Flux
c.Shuffling
d.Swaying
Ans: B
13.Question: While grading your website, Google gives credit to
outbound links pointing to authority websites?
a.True
b.False
Ans: B
14.Question: Which of the following URLs can the Google search
engine spider?
a.http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
b.http://www.expertrating.com/exams/seo.asp?examnum=243
c.http://www.expertrating.com/exams/seo.asp
d.http://www.expertrating.com/exams/seo.html
e.All of the above
Ans: E
15.Question: Google displays up to _____ characters of a webpage's
Title Tag.
a.56
b.60
c.66
d.80
Ans: b,c
16.Question: What does the 302 server response code signify?
a.It signifies conflict, too many people wanted the same file at
the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too big to process
Ans: D
17.Question: Which of the following statements is correct with
regard to the description meta tag?
a.It should be about 50 characters in length
b.The description should not contain the keywords
c.If the meta description is not included, the search engines will
use the meta keywords for information
d.Google uses the meta description to generate the search engine
results pages
Ans: D
18.Question: State whether true or false.
The Yahoo Directory listing is a free service for commercial
sites.
a.True
b.False
Ans: A
19.Question: Which of the following statements is correct with
regard to the images within a webpage?
a.Images cannot be spidered by the search engines
b.Important keywords related to the image should be placed in the
ALT text
c.Images should always be kept close to the top of a webpage
d.Image maps should be used while including the images
Ans: B
20.Question: Cloaking is a controversial SEO technique. What does
it involve?
a.Increasing the keyword density on the web pages
b.Offering a different set of web pages to the search engines
c.Hiding the keywords within the webpage
d.Creating multiple pages and hiding them from the website
visitors
Ans: B
21.Question: Which of the following facts about Alexa are correct?
a.Alexa provides free data on relative website visitor traffic
b.Alexa and Quantcast provide information on visitor household
incomes
c.Alexa is biased towards US based traffic
d.Quantcast only tracks people who have installed the Quantcast
toolbar
ANS: A
22.Question: Google looks down upon paid links for enhancing page
rank. If a website sells links, what action/s does Google recommend to avoid
being penalized?
a.The text of the paid links should state the words "paid
text link" for Google to identify it as a paid link
b.Only Paid text links to non profit websites should be accepted
c.Paid links should be disclosed through the "rel=nofollow"
attribute in the hyperlink
d.Paid links should be disclosed through the
"index=nofollow" attribute in the hyperlink
Ans: C
23.Question: Which of the following actions could get you banned
by Google?
a.Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d.None of the above
Ans: A
24.Question: Which of the following s about Google's technical and
quality guidelines is true?
a. It is advantageous if your web server supports the
If-Modified-Since HTTP heade
b. If using dynamic pages, it helps to keep the parameters short
and the number of them few
c. Avoid using robots.txt to prevent crawling of search results
pages or other auto-generated pages, even if they don't add much value for
users coming from search engines
d. Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps to speed up
indexing
Ans: B
25.Question: Which of the following is an ethical SEO Technique?
a.Creating a subdomain with the hottest keyword and creating
duplicate copies of existing pages on it
b.Filling your pages with keywords, whether relevant to the page
content or not
c.Creating a page which serves a different content to the search
engine bots and different to human users
d.None of the above
Ans: D
26.Question: All major search engines are case sensitive.
a.True
b.False
Ans: B
27.Question: While optimizing your website it is important to
generate the right type of traffic, how does the Bounce Rate information help
in this regard?
a.By letting you know the percentage of users who entered the
website and then went on to visit additional
pages
b.By letting you know the percentage of users who entered the
website and then left without viewing any other page
c.By letting you know the percentage of users who decided to go
back to the source from where they found your website
d.By letting you know the percentage of users who left your
website within 10 seconds of viewing the first page
Ans: B
28.Question: Which of the following factors contribute towards
link popularity of a website?
a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it
Ans: A,B,C,D
29.Question: Search engines do not index some common words (such
as "or", "and", "when", and "in")
within the webpage. What are these common words called?
a.Barrier words
b.Non-indexable words
c.Slow words
d.Stop words
Ans: D
30.Question: Which of the following activities could be looked
down upon by Google as per their quality guidelines?
a.Using automated website submission software
b.Loading pages with irrelevant links
c.Intentionally adding keywords to the TITLE tags and ALT
attributes
d.Registering misspellings of well-known websites
Ans: B,C
31.Question: Which of the following statements about RSS are
correct?
a.It is a form of XML
b.tstands for Realtime streamlined syndication
c.It is a good way of displaying static information
d.It is a Microsoft technology
Ans: A
32.Question:_________ is usually the best web page to get linked
to while receiving a themed in-bound link from another website.
a.The sitemap
b.The contact page
c.The home page
d.The page which you would like to improve in the search engine
rankings
Ans: D
33.Question: Which of the following can be termed as good keyword
selection and placement strategies?
a.Targeting synonyms of the main keyword
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d.ofive or more keywords per page
ANS: A, D
34.Question: If your site is not appearing in Google search
results because of some unethical SEO practices in the recent past,
_________________.
a.abandon and close your website permanently.
b.modify the page contents, make them useful and relevant to the
human users, and request Google to reconsider your site.
c.start a PPC campaign to get your site included in the sponsored
results.
d.it is better to discontinue the website and shift your webpages
to a fresh website with a new domain name.
Ans: D
35.Question: Which of the following statements about search engine
optimization techniques are correct:
a.Making a keyword bold does not influence the way that the search
engine looks at the keyword
b.Websites with deep linking are looked at favorably by search
engines
c.search engine robots follow the first link they find to any
particular page and they do not follow additional links to the same page
d.It is not a good idea to have the same anchor text for all
inbound links as it could look automated to the search engines
Ans: A, B, D
36.Question: A Hallway Page is used to:
a.Attract visitors from the search engines straight onto the
Hallway Page
b.Organize the Doorway Pages
c.Help people navigate to different Doorway Pages
d.Enable search engine bots to index the Doorway Pages
Ans: D
37.Question: Which of the following free tools/websites could help
you identify which city in the world has the largest search for the keyword -
"six sigma"?
a.Yahoo Search Term Suggestion Tool
b.Alexa
c.Google Traffic Estimator
d.Google Trends
e.WordTracker
Ans: D
38.Question: How are site maps important for the search engine
optimization process?
a.Site maps help the search engine editorial staff to quickly go
through a website, hence ensuring quicker placement
b.Ggives credit to the websites having site maps. The GoogleBot
looks for the keyword or title "Site Map" on the home page of a website.
c.Site maps help the search engine spider pick up more pages from
the website
d.None of the above
Ans: C
39.Question: State whether the following statement is true or
false.
A Sitemap provides a list of internal links to user accessible
pages on a website.
a.True
b.False
Ans: A
40.Question: What is the function of "indexer" part of
the Google search engine?
a.It helps to retrieve web pages from the world wide web
b.It helps to gather information from other search engines
c.It helps to sort the documents that Google has retrieved
d.It helps to generate meaningful results based upon the user's
search term
Ans: D
41.Question: Which of the following conditions will Google treat
favorably from the 'Relevancy' perspective?
a.The website offering products and services to the visitors
country
b.A website that provides free content for the related keywords
c.Hidden keywords on the home page matching the search term
d.Image Alt tags on the home page matching the search term
Ans: D
42.Question: Some words, when followed by a colon, have special
meanings to Yahoo. What is performed by the link: operator?
a.It shows all the outbound links from the URL
b.It shows how many pages of the site Yahoo is pointing to
c.It shows all the pages that point to that URL
d.It shows URLs with broken links
ANS: C
43.Question: Which of the following factors have an impact on the
Google PageRank?
a.The total number of inbound links to a page of a web site
b.The subject matter of the site providing the inbound link to a
page of a web site
c.The text used to describe the inbound link to a page of a web
site
d.The number of outbound links on the page that contains the
inbound link to a page of a web site
ANS: A
44.Question: What is the term for Optimization strategies that are
in an unknown area of reputability/validity?
a.Red hat techniques
b.Silver hat techniques
c.Grey hat techniques
d.Shady hat techniques
ANS: C
45.Question: Why is it a bad idea from the seo perspective to host
free articles and write ups that are very common on the internet.
a.Because they will not lead to fresh traffic
b.Because you could get penalized by search engines for using
duplicate content
c.Because you will not get the benefits of proper keyword
targeting
d.Because people could turn up claiming copy right infringement
ANS: B
46.Question: The following robots meta tag directs the search
engine bots:
<META NAME="robots"
CONTENT="noindex,nofollow">
a.Not to index the homepage and not to follow the links in the
page
b.Not to index the page and not to follow the links in the page
c.To index the page and not to follow the links in the page
d.Not to index the page but to follow the links in the page
ANS: B
47.Question:_________________ use both crawlers and directories to
generate relevant results.
a.Crawler-based Search Engines
b.Human-Powered Directories
c.Hybrid Search Engines
d.Meta Search Engines
ANS: D
48.Question: Which of the following statements is correct with
regard to natural links?
a.They are two way links (reciprocal links)
b.They are from authority websites
c.They are voluntary in nature
d.They are from .edu or .gov extension websites
ANS: C
49.Question: What will happen if you type the words 'Certification
-Networking' in the Google search
box?
a.Google will find the web pages about Certification and also
containing the word "Networking"
b.Google will find all the web pages containing the words
"Certification" and "Networking"
c.Google will find all the web pages in which the words
"Certification" and "Networking" appear together
d.Google will find the web pages about Certification that do not
contain the word Networking
ANS: D
50.Question: If you enter 'Help site:www.microsoft.com' in the
Google search box, what will Google search
for?
a.It will open up the Google help pages applicable to www.expertrating.com
b.It will find pages about help within www.expertrating.com
c.It will only find page titles about help within
www.expertrating.com
d.It will direct you to the request page for re-indexing of
www.expertrating.com
ANS: B
51.Question: Which of the following statements about FFA pages are
true?
a.They are greatly beneficial to SEO
b.They are also called link farms
c.They are paid listings
d.They contain numerous inbound links
ANS: B
52.Question: What is the name of the search engine technology due
to which a query for the word 'actor' will also show search results for related
words such as actress, acting or act?
a.Spreading
b.Dilating
c.RSD (real time synonym detection)
d.Stemming
e.Branching
ANS: D
53.Question: If a website's search engine saturation with respect
to a particular search engine is 20%, what does it mean?
a.20% of the webpages of the website have been indexed by the
search engine
b.Only 20% of the pages of the website will be indexed by the
search engine
c.20% of the websites pages will never be indexed
d.The website ranks in the first 20% of all websites indexed by
the search engine for its most important search terms
ANS: A
54.Question: What is the main reason for the effectiveness of
optimizing a webpage towards a long tail keyword search?
a.There are more long tail searches than shorter keyword queries
b.Search engines often pass on long tail searches to lesser known
and new websites
c.Search engines do not pass on long tail search traffic to
websites that rank high for shorter keyword searches
d.There are fewer websites that have targeted such keywords
ANS:A
ANS:A